Information
We pride ourselves on our adaptability and commitment to excellence in every aspect of our service. Explore what we have to offer and how we can contribute to your success.
Services
We offer a variety services from Free downloads, to Ebooks, to 1:1 coaching. Coming soon - courses and webinars.
So you can choose what suits you and your needs.
| 1:1 Coaching | Price |
|---|---|
| Initial 2 sessions (2 x 45 minute sessions) with a play plan and any supporting Ebooks. See example of play plan below | £80.00 |
| Further sessions (30 minutes) | £35.00 |
| Ebooks - Parent guides | Price |
|---|---|
| Extreme food refusal WITH support group | £35.00 |
| Extreme food refusal WITHOUT support | £15.00 |
| GLP at home | £20.00 |
| Sensory at home | £12.00 |
| Progress tracker | £7.00 |
| Intensive interacion | FREE |
| Fun | Price |
|---|---|
| Solar system cards | FREE |
| Animal cards | FREE |
| Christmas colouring | FREE |
| Spring colouring | FREE |
Here is an example of a plan play you might receive
Why I use SCRUFFY Goals and not SMART Goals
When I first trained as a coach, I was taught to make every goal SMART: Specific, Measurable, Achievable, Relevant, Time-bound.
It sounded logical. It looked neat on paper.
But in the real world — especially when working with neurodivergent children and their families — it often fell flat.
The Problem With SMART Goal
SMART goals can work brilliantly in some settings — like project management or corporate performance reviews — but when it comes to family life, child development, and parenting support, they can:
- Miss the human element. Children aren’t projects; they grow in bursts, dips, and unexpected directions.
- Feel rigid. Families dealing with sensory needs, meltdowns, or unpredictable schedules need flexibility, not a fixed deadline.
- Focus on ticking boxes instead of building connection. A goal can be “met” without truly improving the child’s wellbeing or the parent-child relationship.
Enter S.C.R.U.F.F.Y. Goals
I first heard the term SCRUFFY goals from speech and language therapists who work in child-led, relationship-based approaches. It’s a reminder that real-life progress is often a little messy — and that’s okay.
SCRUFFY stands for:
- S: Specific enough to know what you’re aiming for — but with room to adapt.
- C: Child-centred — driven by the child’s strengths, interests, and needs.
- R: Realistic for the family’s unique situation (energy, time, resources).
- U: Understood by everyone — parents, professionals, and the child (if appropriate).
- F: Fun — because motivation soars when the journey is enjoyable.
- F: Flexible — can change as life changes.
- Y: Your own — tailored to the family, not copied from a textbook.
Why SCRUFFY Beats SMART For My Clients
1️⃣ It prioritises the child, not the clock.
If a goal needs more time because a child is processing a big life change, that’s fine — we adjust, not force.
2️⃣ It allows for real-life chaos.
Sickness, school holidays, sensory overload days… SCRUFFY goals bend with you instead of breaking.
3️⃣ It builds buy-in from the whole family.
When everyone understands and feels ownership over the goal, progress is more meaningful and sustainable.
4️⃣ It celebrates progress in many forms.
With SCRUFFY goals, a “win” might be a child tolerating a new food smell, not necessarily eating it. Those micro-steps matter.
A Real-Life Example
SMART goal: “By the end of the month, the child will independently use the toilet five times a day without prompts.”
SCRUFFY goal: “We’ll support Jamie to feel comfortable sitting on the toilet with his step and seat insert, building up to more independence as he’s ready.”
The SCRUFFY version leaves room for sensory comfort, emotional readiness, and small victories along the way.
Final Thoughts
Life with children — especially neurodivergent ones — isn’t always tidy, predictable, or measurable on a neat chart. And that’s not a failure.
It’s why I’ve swapped the corporate-style rigidity of SMART goals for the flexible, compassionate, and child-centred world of SCRUFFY goals.